John Hagby is a Swedish portrait and commercial photographer based in Gothenburg. His style is bold, controlled, and character-driven, with a strong focus on light shaping and presence. His portraits are confident and deliberate, often featuring subjects looking directly into the camera to convey strength and authority.
Clean compositions and simple backgrounds ensure the subject remains the focal point, making his work ideal for commercial, editorial, and branding projects. With natural tones and a polished, contemporary finish, John combines technical precision with timeless visual impact.
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